Admissions November 12, 2020
Meaningful content is essential to reach students and boost college enrollment. But, coming up with creative social media post ideas can be challenging.
Over half of potential students check out your school on social media. So, it makes sense to leverage social media platforms and make a plan. (See our first blog for more on simple social media marketing strategies).
But strategy is just the first step. You also need relevant and exciting content to show students why they should come to your college. Below are some innovative and budget-friendly post ideas you can employ to attract new students.
From a new, state-of-the-art technical building to one of your science faculty members publishing a paper, post about your big wins. It will boost your reputation and showcase your assets while communicating your mission and values at the same time.
Perhaps your school’s biggest win is how you are serving the community during difficult times. From pictures of your food bank to highlighting some of your popular services, let future students know how you can help them.
Like your big wins, your success stories can showcase your students, faculty, and staff’s accomplishments, up close and personal.
Share the story of an alum who went on to start his own business, and future students can picture themselves following that path, starting with your college. Plus, alumni are likely to share that story on their feeds, garnering new interest in your posts from their networks.
Celebrate the accomplishments of a current student, and you’re building a community while inviting new members to join. The featured student is also likely to share that post, encouraging their social networks to check out your college.
Faculty success stories are a hit with students and parents alike. Consider highlighting the fantastic teachers at your college who are dedicated to their cadets’ success. Posting about your instructors boosts school spirit and motivates staff while showing the quality of the education you offer.
Shares, likes, and comments all improve your posts’ visibility. Hosting polls, contests, and giveaways are super fun. And, they’re also a positive way to boost engagement, extend your reach, and spread the school spirit.
Giveaways encourage followers to tag their friends to win fun school spirit swag. It’s fun, low-cost, and a win-win for everyone.
The number of fun and exciting online events you could host is limitless. What about livestreams of enrollment help from fellow students to start:
Help students find your events by posting them to your Instagram stories and then saving them to your highlights. Check out the social-savvy Saddleback College:
From virtual conferences to online dance parties, here is a list of events to show off your virtual campus life:
Online events are fun ways to show off and build community at the same time, giving new students a taste of your school. And, you’ll have an option to record the event and post it on your social media channels.
You can even divide recorded events into smaller videos for bite-sized content you can drip over an extended period. Not a bad way to get extra social media milage out of your virtual events.
We hope some of these ideas were helpful and that you were inspired by our creative community college partners’ posts. And if you haven’t already, be sure to check out part one of this blog series for more on simple social media marketing strategies.
Do you have a social media tip or campaign you’d like to share? Let us know on our Facebook or LinkedIn page, and show off your social media smarts.
Do you have a question about social media? You can also drop us a line anytime—we’re always happy to help.
Written by “word nerd” and Interact copywriter Rachel Rosen-Carroll. For fun, Rachel reads style guides and the dictionary. (She prefers The American Heritage Dictionary… We wouldn’t make this up.)
When she isn’t writing feature stories about inspiring community college alums, she’s working on her YA novel, short stories, and poetry, and she has been published by various lit journals. Ask her questions or suggest word nerd blog ideas at rachel.rosencarroll@interactcom.com.
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