The Power of Video

Strategy August 03, 2018

If you aren’t using video as a central component of your marketing and communications strategy, now is the time to make the move and spend the resources to make compelling content. Just consider:

• 4X as many customers would rather watch a video about a product than read about it. (Animoto, 2015)
• 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI. (Adobe, 2015)
• 53 percent of smartphone users feel more favorable towards companies whose mobile sites or apps provide instructional video content. (Google, 2015)

Interact Communication’s video team has made hundreds of compelling videos for colleges across the nation. Recently, we created several unique commercial-style videos to showcase Long Beach Community College’s new brand.

Video can be used to enhance internal communications. The California Community College’s Chancellor’s Office used video as an opportunity to have Chancellor Eloy Oakley introduce attendees to workshops that he was not able to attend in person. Video can also be used to enhance presentations, as the IEPI, a division of the Chancellor’s Office, recently did when it incorporated this short piece that explains what the division is all about.

If you are ready to create compelling videos to help strengthen your marketing and communications strategy, then look no further than Interact Communications. Reach out to us today to learn more about how we can help you create and share compelling videos!