Quick Tips! Engagement Hierarchy

Videos April 08, 2021

https://youtu.be/MSoFaLgGECo

When communicating with alumni in order to find donations, it’s critical to prioritize how you communicate based on the alumni’s hierarchy of needs. In the second part of our new series, Foundation Focus, Dr. Michael Mahin, Ph.D. explains what those alumni needs are and how to communicate to each need.