Forget the 100-plus degree heat… The thing that makes college marketers sweat most is loss of enrollment from Spring to Fall – otherwise known as the “Summer Melt.” Your prospect… Read More – Keeping Cool During the Summer Melt
With more than 1 billion views per day and its status as the second most used search engine in the world*, it’s no wonder that YouTube has become a primary… Read More – Making YouTube’s “1 Billion Views Per Day” Work for Your College!
Did you know that of the 3.5 billion internet users, 3.03 billion are active on social media? With numbers like these, it’s no wonder that businesses and non-profits are more… Read More – Out Riding GeoFences: Interact and ReachLocal Partnerin’ Up to Wrangle Enrollment
Technology is crazy. And now that our cellphones are smarter than ever, it’s much easier to leverage this technology to connect with the right people. Especially if you’re trying to… Read More – Why ‘Geolocation’ Should Be on Your Radar
If you aren’t using video as a central component of your marketing and communications strategy, now is the time to make the move and spend the resources to make compelling… Read More – The Power of Video