Summer might be coming to an end, but things are heating up in the world of higher education. With the new school year kicking into gear, there are many exciting… Read More – Top 10 College Stories of the Month: September 2019 Edition
“Summer melt” is a thing. And no, we’re not talking about popsicles. It describes the “melting away” of motivation that affects up to 40% of college-intending students between high school… Read More – 10 Strategies for Stopping Your College’s Summer Melt
by Pam Cox-Otto, Ph.D. We all know how important our annual marketing plans are. They help us map out strategies, see the big picture, determine budgets, and set markers for… Read More – 5 Reasons To Get Your Marketing Plan Done Now
There’s one thing that all great brands do: they tell great stories. Why is this important? Because, on a basic level, stories create emotion, and as anyone in marketing knows,… Read More – How to Tell Your College’s Story with YouTube
#1 Brand Your Career Education Programs Ensure that all of your marketing and public relations strategies are consistent and professional by taking the time to evaluate and strengthen your college’s… Read More – Fast Five: Tips for Career Education Marketing in California