Blog January 03, 2019
After 20+ years of working exclusively in college marketing, we get it.
It’s one thing to know that YouTube is a college marketing dream, and quite another to convince skeptical trustees and administrators that it’s worth their time and money. But it is, and here’s why:
2. What makes YouTube even more special is that it not only boasts an unheard of ad viewability rate of 95%*, but allows organizations to engage audiences through the content they want most: video.
3. Interact’s own proprietary Media Preferences survey, an annual survey of how community college students use social media and technology, finds that while YouTube is not the favorite social media site of any one community college demographic, it is the most used by ALL demographics.
This is why YouTube is unique among social media outlets—while age typically plays a major part in social platform preferences, YouTube’s popularity spans all age groups!
You know what else spans all age groups? Students at community colleges.
Just to give you an example of what YouTube could do for your college, here are some highlights from two of our recent campaigns:
In the end, YouTube’s popularity, combined with the highly granular nature of its targeting algorithms and its general affordability, make it a powerful and results-driven choice for marketing departments across higher education.
Want to make YouTube work for you and your institution? Give us a call and we’ll show you how!
By Wyatt Otto, Content Manager With TikTok growing to become the most popular platform for traditional college students (age 18-22), more colleges are joining the platform to better connect to… Read More – So Your College is on TikTok, Now What?
We’re all familiar with she/her and he/him pronouns, but there’s a third set of pronouns that we need to become more familiar with, and that’s singular they/them pronouns.
In an interview with Paula Di Dio, Ph.D. in Latin American literature and cultural studies and senior director of communications & research strategist at Interact, we break down how best to communicate with Latino and Hispanic students.
Read More – Writing and Marketing to Latino and Hispanic Students